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Taylor Swift performs on Alibaba shopping festival gala

ITN News Editor
By ITN News Editor November 11, 2019 13:03

Taylor Swift performs on Alibaba shopping festival gala

U.S. pop star Taylor Swift made a splash on Chinese e-commerce giant’s Alibaba shopping festival gala to kick off its annual 24-hour shopping extravaganza in Shanghai. The pop star, whose latest album “Lover” has broken records in China, took over the stage as the grand finale on opening gala. Swift also performed at Prime Day concert for rival Amazon.com earlier this year. Alibaba’s Singles’ Day celebrations have featured U.S. singer Mariah Carey and musician Pharrell Williams in the past. Alibaba said that sales for its annual Singles’ Day shopping blitz hit 91.2 billion yuan within the first hour, up 32% from last year’s early haul of 69 billion yuan.

ITN News Editor
By ITN News Editor November 11, 2019 13:03