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Nissan signs rising tennis star Osaka as brand ambassador

ITN News Editor
By ITN News Editor September 13, 2018 12:04

Nissan signs rising tennis star Osaka as brand ambassador

Japanese automaker Nissan Motor Co said it had signed U.S. Open champion Naomi Osaka as its next brand ambassador, tapping the tennis star’s youth, drive and Japanese roots to appeal to younger customers.Osaka, 20, shot to international fame when she defeated 36-year-old American Serena Williams at Flushing Meadows to become the first Japanese player to claim a Grand Slam singles crown.

Nissan said the passionate video-game player and Beyonce fan would appear in global promotions and advertising as part of its three-year contract, in something of a branding departure for a company whose popular GT-R sports car appeals mainly to men aged 40 and older.Born in Japan to a Japanese mother and Haitian-born father and raised mainly in the United States, Osaka has won hearts on and off the tennis court as much for her ferocious serve as her down-to-earth humility. Asked how she felt being a high-profile, bi-racial athlete in a largely ethnically homogenous country, Osaka says she hopes to serve as a role model for other bi-racial Japanese.

ITN News Editor
By ITN News Editor September 13, 2018 12:04
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