Women serving time at a prison in Rio de Janeiro swapped their uniforms for gowns as they took part in a beauty pageant. After having their hair and make-up done, 10 pre-selected inmates from the Talavera Bruce detention facility walked down a red carpet in two different outfits and was judged for their beauty, sympathy and attitude. In the audience, the prison’s 440 other inmates and relatives applauded the participants with smiles from ear to ear. The contest’s prizes included a fan, a blow dryer and a hair straightener. The event aims to improve the women’s self-esteem and is an opportunity to unite them with their family members whom they seldom see.