Alibaba Singles Day sales frenzy surpasses records

ITN News Editor
By ITN News Editor November 13, 2018 12:15

Alibaba Singles Day sales frenzy surpasses records

Internet giant Alibaba has set new sales records for its biggest shopping day, the annual Singles Day. The Chinese company hit a record $1bn in sales in 85 seconds, and then just shy of $10bn in the first hour of the 24-hour spree. In total, customers spent $30.8bn, up 27% on last year, but the lowest annual increase in the history of Singles Day. Online discounts have been offered on 11 November, Alibaba’s informal holiday for singles, since 2009. The event was kicked off on Saturday with a gala featuring US singer Mariah Carey, a Japanese Beyoncé impersonator and a shoe-shopping-themed Cirque du Soleil performance.

ITN News Editor
By ITN News Editor November 13, 2018 12:15
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